When we’ve first seen the comprehensive Reserved spring/summer 2020 lookbook, we’ve thought we’ve seen all there was to see from the label. The latest Reserved campaign for the new season, however, quickly contradicted that theory. Though not all of the combos of the new collection were new, the new ads sure gave us a much better understanding of the powerful combos and interesting style options one can draw inspiration from to bring excitement and sophistication to their new season attire. Just like the lookbook, the new campaign features supermodel Cara Delevingne.
The ads for the Reserved spring/summer 2020 campaign were shot by photographer Mateusz Stankiewicz in Miami, Florida. Are you feeling inspired already? If the answer is yes, it means that the newest advertisements have met their purpose. Why? Because the theme of the Reserved spring/summer 2020 campaign is precisely “Be inspired”. With loads of effortlessly cool ensembles, spectacular feminine yet versatile pieces and a fabulous nonchalant attitude which further emphasizes the youthful allure of the new looks.
Gorgeous tees, fab sweaters, lacy dresses, covetable denim pieces, funky accessories…what more could a fashionista want? The new Reserved campaign has everything you want to bring your new season outfits to the “fabulous” status. The new alternatives are meant to take you everywhere you want to go and enable you to look amazing without trying too hard, while still bringing some excitement in the beauty department. Cara Delevingne’s seductive makeup was created by Willson Will, while her tresses received their simple and uber cool allure from Lukasz Pycior.
Whether you’re feeling the relatively subtle 80s and 90s references or not, you could always take a few style cues from the Reserved spring/summer 2020 campaign as far as accessories are concerned as these have the power to liven up your new season outfits and make them stand out. Sunglasses, fun modern bracelets, gorgeous pumps or fab wedge sneakers or fab floppy hats are all interesting alternatives you might want to consider adding to your wardrobe to maximize your statement making potential all throughout the sandal season.
Cara Delevingne for Burberry’s Body Tender Fragrance
Pepe Jeans Spring/Summer 2020 Campaign with Cara Delevigne