Versace Spring/Summer 2020 Campaign
The runways were filled with sexiness and sophistication at the Versace spring 2020 collection when it was first presented, but the luxury label took it one step further in their new spring 2020 campaign, presenting the new season offerings in a much, much sultrier manner. The brand relies on world renowned supermodels to highlight its glam perspective for spring. Daria Werbowy, Joan Smalls and Kate Moss shine in the new campaign shot by Mert Alad and Marcus Piggott despite the midnight impression given by the background.
The label was one of the few brands which supported the return of gladiator inspired looks. Instead of a multitude of masculine vibes typically associated with military themed lines, Donatella kept the sexy and feminine allure closely associated to the label and paired it with the edgy touch of the typical gladiator sandals. The contrasts between lace and leather and lace, between the flowy fabrics and the high impact jewelry bring an incredibly desirable exotic beauty allure to the looks which the new shots reveal within seconds.
Die-hard fashionistas and fans of the label know that typical Versace dresses are not for those who rank modesty among the most desirable attributes of their looks and the new campaign strengthens this almost axiomatic characteristic of the label even further. Flashing a lot of skin is generally frowned upon, yet the brand does so in a tasteful manner which predictably makes everyone want to analyze the looks even closer.
Intriguing, eye-catching yet tasteful, the new campaign proves that you can have it all if you’re daring enough to abandon your comfort zone to step into the spotlight. You’d be hard pressed to avoid it with such attention-grabbing combos. The new ads clearly display the style essentials suggested by the brand. Gladiator sandals, colorful and feminine flowy dresses, luxurious handbags and, of course, high impact jewelry to match the smoldering allure of the spring 2020 Versace stunners.
Photo courtesy of Versace