Zooey Deschanel and Tommy Hilfiger to Launch Capsule Collection
‘To Tommy, From Zooey‘ is the name of a new capsule collection from Tommy Hilfiger done in collaboration with Zooey Deschanel, collection that will hit counters this spring. The line will consist mostly of dresses and will be sold at Macy’s. How did the idea for the new capsule collection emerge? Well, the two met at a mutual friend’s house a while back and the designer happened to love the outfit she was donning that day.
“She was wearing this vintage jumpsuit. I complimented her on it, and she told me how she loved vintage. Somehow, the conversation went from loving vintage to possibly doing a capsule collection with her,” WWD.com reported. That thought only materialized a year ago, when the two started getting working on the project. It seems that the ’60s era proved the best source of inspiration for the line. Why was the ‘New Girl’ star perfect for the luxury label? “We always try to ascertain whether or not someone is a ‘Tommy girl’. She is the epitome of it — all-American, youthful, fun and funny, yet she has a sophistication and worldliness to her that’s quite endearing. She is easy to get along with and she is quite involved. She really knows what she likes and what she doesn’t like,” the designer stated.
What can fashionistas expect from the Zooey Deschanel for Tommy Hilfiger line? Once again, the designer has the answer: “They are Sixties-inspired short dresses. There is a lot of red, white and blue, but done in a Zooey way with interesting detail and flirty fabrics. They are very Jean Shrimpton and Twiggy — really from the Sixties in London. That’s not something we would normally put in our regular sportswear line — maybe we’d be inspired by the Sixties for the runway, but it’s a new way to look at fun, American classics.”
When it came to looking for sources of inspiration, the two seem to have favored the same type of influences: “Tommy and I share many of the same inspirations — old-school music, classic films and old Hollywood icons — and his guidance during the design process helped to put a really unique twist on each piece.”
14 out of the 16 designs from the ‘To Tommy, From Zooey’ capsule collection will hit selected Macy’s stores starting with April 14, while a week later every single piece will be launched on tommy.com and in Tommy Hilfiger stores in North America, Europe and Japan. The dresses will be retailing for prices between $98 and $199.
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