Kourtney, Kim and Khloe Kardashian Launch Khroma Beauty Makeup Line
Have you been missing the Kardashians lately? If you have, you should know that Kourtney, Kim and Khloé Kardashian are back! Yes, it seems that the famous sisters have been keeping themselves busy and are ready for a new gig. Boy oh boy, this is going to be interesting! We are speaking about a makeup collection called ‘Khroma Beauty’ set to be released in December 2020 with a special holiday assortment, while a wider range will be launched in January-February 2020.
“We are so excited to partner with Boldface Licensing+Branding on this venture. There’s a glam girl in all of us and it’s a dream come true to have our own makeup line and to share it with women around the world,” the Kardashian sisters said in a statement.
The collection, that according to the press release brings “a luxury feel and quality to the mass customer”, will include a riot of false eyelashes, mascaras, Kardazzle Compacts and Million Dollar Masks and will be available in Ulta stores.
“We are proud to launch Khroma Beauty with Ulta. Kroma Beauty is perfectly poised to speak to a very wide audience of beauty customers who look to Ulta for what is fresh, exciting and significant. Ulta continues to be very savvy about delivering on that proposition,” explained Nicole Ostoya, CEO of BOLDFACE Licensing+Branding, the creators of Khroma Beauty with the Kardashians.
As for the prices, it seems that these goodies will be affordable. “Kourtney, Kim and Khloé wanted to share their access to luxury formulas with their fans and our goal was to provide a prestige product range at very accessible prices,” said Robin Coe-Hutshing, creative director of Khroma Beauty.