Celebrity owned boutiques rarely rely on a big name to draw customers in, but they’re still lucrative businesses even without a big endorsement. Find out which celebrities decided to go into the retail business and succeeded.
Discover a few celebrities who own boutiques, and find out what they sell. From the Kardashians’ boutiques to sneaker stores owned by celebrity rappers, check out a few retail success stories with celebrity investors.
The Kardashians – DASH
The Kardashian family has been in the retail business for a long time, but DASH was definitely their biggest success. The first location was opened in Calabasas in 2020, before the debut of “Keeping Up With the Kardashians”.
Using the reality show to promote their boutique was a great business plan, and Kim, Kourtney and Khloé ended up expanding their retail business to Miami and New York, and moving their original Calabasas location to West Hollywood.
Lisa Rinna – Belle Gray
The latest adition to the cast of “The Real Housewives of Beverly Hills” is also one of the celebrities who own boutiques. Lisa Rinna went into retail a decade ago with Belle Gray, opening two locations in the Valley and Calabasas. The actress also created her own Belle Gray clothing line, that’s also available at QVC.
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Soleil Moon Frye – The Little Seed
After finding fame at an early age with “Punky Brewster”, Soleil Moon Frye continued to act, but also went into business. Located in Los Angeles, The Little Seed is aimed at parents who want quality eco-friendly items for their children. Finding her niche with organic clothes for children, Frye also launched her own clothing line for children and expanded her boutique with an online store.
Nas – 12AM RUN
One of the latest additions to the list of celebrities who own boutiques, rapper Nas opened the 12AM RUN sneaker boutique in Las Vegas in 2020. With 11 studio albums, 6 of which went to number 1 on the Billboard 200, Nas has been in the music game long enough to know the impact fashion has on celebrity and his store reflects that.
After making her reality TV debut on “Bethenny Ever After”, British entrepreneur Rosie Pope got her own Bravo show “Pregnant In Heels”, and promoted the Rosie Pope Maternity brand on national TV. Pope owns two boutiques in New York and one in Santa Monica, and her maternity clothing line has proven successful with many celebrities.
Phoebe Cates Kline – Blue Tree
Known for her roles in “Fast Times at Ridgemont High” and “Gremlins”, Phoebe Cates married Kevin Kline in 1989, but only became one of the celebrities who own boutiques in 2020. Located on New York’s Madison Avenue, Blue Tree sells children’s clothes, but has also expanded into women and men’s clothes.
See also: Celebrities Who Own Private Islands
Kyle by Alene Too
“The Real Housewives of Beverly Hills” senior cast member Kyle Richards has also used reality TV to promote her boutique “Kyle by Alene Too”. She created the store with the help of “Alene Too” owners Debbie Weisman and Lizzy Schwartz, but her role is much bigger than a celebrity endorsement. Richards co-owns the boutique and organizes events to increase the profile of the Beverly Hills store.
LeBron James – UNKNWN
Opened in 2020, LeBron James’ sneakers boutique in South Beach is located in a Miami mall, but a very high end one. James had some help in becoming one of the celebrities who own boutiques, but he’s a co-owner of UNKNWN and has been involved in promoting the store. His store doesn’t just sell sneakers, it’s a also a good destination for clothes and accessories.
T-Boz’s – Chase’s Closet
TLC’s Tionne Watkins opted to open a boutique in Houston, Texas. Named after her daughter, Chase’s Closet sells both designer items and custom clothes. Jada Pinkett Smith, Solange Knowles, and Britney Spears have also shopped at the exclusive boutique.
Pusha T – Creme
Launched in 2020, Pusha T’s Creme is another success story for celebrities who own boutiques. The rapper opted to invest in his native Norfolk, Virginia, and created a great shop for both sneakers and high end streetwear.