Frida Gustavsson has been announced as the new face of Maybelline New York. The 20-year-old Swedish supermodel joins a distinguished roster of A-list spokeswomen that includes Christy Turlington, Julia Stegner, Erin Wasson, Kemp Muhl, Shu-Pei Qin, Emily DiDonato, Jessica White, and Charlotte Free.
Why did the renowned picked Frida in order to be the brand’s image? “In addition to her stunning career on the fashion runways, Frida’s radiant beauty and positive energy are very inspirational. Her warm and optimistic personality perfectly embodies the Maybelline New York woman of today,” says Maybelline New York global brand president Damien Bertrand.
Gustavsson opened the Valentino Haute Couture show in Paris for the fall season in 2020 and ever since she has been working with world’s most famous designers and fashion houses such as Marc Jacobs, Chanel, Prada, Fendi, Louis Vuitton, Christian Dior, Michael Kors, Oscar de la Renta, Calvin Klein, Carolina Herrera, Ralph Lauren, Viktor and Rolf, Alexander McQueen, and Giorgio Armani.
Speaking about her new gig, the beautiful supermodel said that, “A Maybelline New York woman is strong and confident – I love that attitude,” says Frida. “I’m honored and thrilled to represent such an iconic brand and to be a part of the Maybelline New York family,” she adds.
Frida Gustavsson is also known for her numerous appearances in magazines such as Vogue, Elle, W, Allure, Interview, and her advertising campaigns for Prada, Jill Stuart, Anna Sui, Mulberry, Paul & Joe, Roberto Cavali, H&M, Max Mara, Valentino, among others. And now Maybelline New York! “Frida will be a welcome addition; her energy, style and beauty are a perfect complement for the Maybelline New York brand,” Maybelline New York U.S. President, David Greenberg says about the brand’s new face.
When should we expect to see Frida’s? Well, it seems that she will make her debut in print and television advertising campaigns for Maybelline New York late 2020.
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Photos: Maybelline New York Instagram