The entrepreneurial side of Heidi Klum is becoming more and more apparent lately. After releasing the latest details concerning her new Shine perfume, the ex Victoria’s Secret supermodel is leaving her mark in the fashion industry as well with a jewelry collection for QVC, which is set to debut on September 8, during a Fashion’s Night Out in Manhattan.
The collection, which will feature 35 pieces with prices ranging from $30 to $200, is inspired by pieces the supermodel saw during her flea market trips. However, the star doesn’t subscribe to the idea that jewelry should be simple and discreet. Instead, she aims to bring costume jewelry back in the spotlight and encourages women to express themselves freely with their accessories: “All of the pieces are statement pieces. The only reason to wear costume jewelry is to wear something large — something you can’t do with real jewelry because it would be too expensive.”
As a result, we can expect to see a variety of attention-grabbing pieces like rings, necklaces and bracelets with a subtle vintage touch, classically defined shapes with lace inspiration, antique metals such as silvertone and brasstone and creatively used gemstones such as opal, quartz or hematite. The entire collection will be manufactured by TCJC Inc.
The collaboration with QVC isn’t really new since Heidi collaborated with the brand back in 2020. However, due to infringement rights accusations, made by Van Cleef & Arpels, she was forced to stop selling products from her line in 2020. Looking back at the whole thing, Heidi cannot help but view the entire process as an opportunity in disguise: “We fought with Van Cleef & Arpels for over a year and a half, but we were small fry next to a company like that. But looking back, I’m quite happy to be doing something new. I feel free now with this. I can reach more people with costume jewelry, the prices are great and I can make big pieces. It’s way more fun.”
Judging by the success of her previous line, which despite of its legal problems was a tremendous hit among consumers with all the products presented in the debut show selling in little over 30 minutes, the expectations naturally run high with this second line as well. But, even if something doesn’t go exactly as planned, she has plenty of projects with an equally great potential for business, so we will definitely see her style influence in the near future as well.
Photos via wwd.com, Getty Images