Take one gorgeous princess and a famous fashion house and you’ll get the ultimate royal sartorial collaboration. Charlotte Casiraghi of Monaco, daughter of Caroline of Monaco and granddaughter of Grace Kelly, has been unveiled as Gucci‘s new face. The lovely 25-year-old beauty will star in the Italian brand’s ‘Forever Now’ campaign. We can now have a nosey at the first portraits shot by photographer Peter Lindbergh in an actual stable telling the story of Gucci’s signature green and red stripe.
Speaking about choosing Casiraghi as their spokesmodel, Gucci’s creative director, Frida Giannini, confessed in a release that the beautiful princess represents the perfect embodiment of the Gucci spirit. In fact, the words used by the house to describe Charlotte were “timeless beauty” and “modern allure”. “Over the last two years I have had the pleasure and privilege to get to know Charlotte through our shared passion for horses. She not only embodies the beauty and the grace of the equestrian, but is also a wonderful ambassador for the sport. I am delighted to be able to celebrate Gucci’s icons of heritage with someone who is so connected to the history and essence of this house. Charlotte brings the spirit of Gucci to life so elegantly,” Giannini explained.
As for Casiraghi, the stunning granddaughter of Grace Kelly confesses she is extremely thrilled with her new gig. “I find it very exciting to have the opportunity to work with some of the best photographers in the world in honour of Gucci’s heritage,” Charlotte says. She also admits that she really respects Giannini’s talent. “I admire Frida’s talent as a designer and she has really managed to reinvent the codes of Gucci by giving them a modern twist and timeless elegance,” Casiraghi added.
This is not the first time Charlotte Casiraghi teams with the Florence-based fashion house. Charlotte, who is a show jumper, attended several editions of the Gucci Masters. Moreover, Frida Giannini has been designing Casiraghi’s riding gear for the past couple of years. “While designing for her equestrian line, I learned to appreciate her innate skill at combining family traditions with an exceptional modern attitude,” Gucci’s creative director said.
The new ‘Forever Now’ campaign was launched last year in order to mark Gucci’s 90th birthday. Having equestrianism as key theme, the campaign centers on the unmistakable and super-vast heritage that the house is bringing into its future creations. Casiraghi’s partnership with the brand, which is set to last for two years, will see Charlotte portrayed by four of the world’s most respected fashion and portrait photographers in a series of sittings celebrating the house’s renowned icons.
Photos courtesy of GUCCI