The new Lady Dior 2020 campaign brings French actress Marion Cotillard into the spotlight. The Oscar winning star looks graceful and relaxed in the new ads lensed by skilled photographer Jean-Baptiste Mondino even though she’s actually jumping from a hidden trampoline. The 38 old fashion icon has been promoting the luxury fashion house’s creations since 2020, so the ballerina dancer type poses idea managed to bring a touch of freshness to the new campaign.
Cotillard wears several feminine dresses with a ladylike allure from Raf Simmon’s Dior pre-fall 2020 collection. The gray background the new ads feature ensure the attention will be focused exactly on the essentials: the new versions of the iconic bag, and of course, the brunette star since, according to the press release issued by the company, the iconic style created in 1994 and later made popular by Princess Diana is meant to fit many criteria in order to meet the needs of modern women: “timelessly elegant, it’s forever renewing itself in surprising and creative ways”.
The focus on femininity is strongly reflected both in terms of color and print. From bold fuchsia toned options to gorgeous styles featuring floral prints, the new alternatives offer interesting representations of the concept of modern femininity. The new Dior Lady 2020 campaign will make its first print appearance on Friday in Vogue Brazil before debuting in the U.S. in Vanity Fair on April 2.
A closer glimpse at the 95 second making of video gives a much better perspective of the entire process of making the new campaign offering a more up-close view of the new options and makes us further understand why the new French actress has managed to stay the face of the label for so many years: her natural charisma and effortless graceful poses perfectly illustrate the elements the iconic Lady Dior handbag has become defined by over the years.