The new Marks & Spencer spring/summer 2020 campaign lensed by iconic fashion photographer Annie Leibovitz is titled ‘Leading Ladies” and brings Emma Thompson, Annie Lennox, Rita Ora, Alek Wek, Doreen Lawrence, Lulu Kennedy, Rachel Khoo and Roma Agrawal into the spotlight.
The eclectic group was chosen to prove how diverse the new offerings are and how the brand’s offering can fit into different lifestyles according to Patrick Bousquet-Chavanne, M&S executive director of marketing and business development:
“These dynamic leading ladies represent the unique and diverse women of a modern Britain. They are united in their extraordinary achievements but confident in their differences.”
“Marks & Spencer is a democratic brand that is relevant to women of all ages and strands of life; it is therefore natural for M&S to celebrate women in this way. M&S is extremely proud to have convened such an extraordinary group of exceptional women; this campaign is the embodiment of true British style, quality, diversity and success,” he stated.
The new Marks & Spencer Leading Ladies 2020 ad campaign, shot in different sites across Britain from the coastal scene to the countryside, brings a mix of versatile and feminine options with a refined vibe. The new options seem to be divided into four main categories: versatile monochrome pieces, feminine floral printed dresses and skirts, abstract printed garments and a less represented but still notable element – metallics. It seems like the label’s intent for the new line was adapting the spring runway trends to the needs of real women who are looking for a quick and easy seasonal update.
If any of the pieces from the new M&S Leading Ladies spring/summer 2020 ad campaign made you fall in love, you should know that these garments will hit the stores on the 31st of March. What do you think about the British retailer’s new style direction for spring/summer 2020?
See also:H&M Conscious Exclusive Collection