The Ralph Lauren holiday 2020 campaign might just be the most atypical set of ads we’ve seen so far. While most brands are busy recreating a glam party atmosphere in their campaigns, the luxury brand goes in a different direction choosing an unexpected décor for the new ads: the countryside. The label enlisted Russian model Valentina Zalyaeva for the new campaign lensed by photographer Richard Phibbs. Even with the rustic choice as far as the background is concerned, the options brought into the spotlight by the new set of ads are classy and very sophisticated.
The new Ralph Lauren holiday 2020 ads highlight what must be the poshest dog walking outfits we’ve ever seen! Still, even though the ads seem very atypical at a superficial glance, the label’s choices are very typical for the festive days that are around the corner: a chromatic palette that revolves around red, white and black with occasional golden accents. The label brings mixed feminine and masculine accents in the new line and several interesting ideas for many style preferences.
For those who are looking for a trendy masculine inspired-look, the Ralph Lauren holiday 2020 ad campaign pushes forward elegant blazers and chic military-inspired jackets which instantly bring a sophisticated flair to any look. For those looking for more feminine options, the label unveils several gorgeous, head-turning dresses which command attention despite the fact that they don’t feature any conspicuous adornments. For an added elegant vibe, the luxury retailer has paired stunning dresses with a chic pair of long gloves.
Though formal options suited for the days ahead dominate the new Ralph Lauren holiday 2020 campaign, there are also some practical options which do justice to the countryside theme chosen. Among them is a cozy knitted sweater with chic abstract motifs, a long coat and a cool beanie hat which brings a modern note to the classy outfit ideas presented.
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Photos: Ralph Lauren