The latest celebrity to brand out into makeup, Lorde is working with MAC on a makeup line that will hit shelves this summer. The Australian singer is the latest in a long line of celebrities that have lent their names to makeup collections.
Discover some of the best celebrity makeup lines, from some of the biggest singers and actors in the world, that found success in the marketplace even as limited launches. From Kardashian Beauty to Heidi Klum’s Very Sexy Makeup Collection for Victoria’s Secret, here are some of the most impressive makeup lines created by celebrities.
Rihanna
After releasing her third fragrance, Rihanna branched out into the makeup business through a collaboration with MAC Cosmetics.
Her “RiRi hearts MAC” collection is definitely one of the best celebrity makeup lines and it includes everything from eyeshadows and to false eyelashes. Want Rihanna’s bold lips? MAC also released a Rihanna Viva Glam lipstick in two bold shades of red.
Drew Barrymore
Barrymore’s first entrepreneurial project was Flower Films, a production company founded in 1997, but the actress expanded her brand with a Flower Beauty makeup line, sold exclusive by Walmart. Her line is rich with floral shades, for nails, eyes and lips, but it also includes BB creams and illuminating concealers.
Iman Cosmetics
One of the best celebrity makeup lines was created by Iman, former model and wife of David Bowie. Starting out in 1994, Iman focused on creating the perfect makeup for women of color, but her collections includes quality products for every ethnicity and skin color. Sold at Walgreens and Target, Iman’s makeup line includes everything from foundations and bronzers to lipsticks and eyeshadows.
Jessica Simpson
On the way to building her billion dollar fashion empire, Jessica Simpson expanded her brand with more than one makeup line. First, she endorsed Desserts, an edible cosmetics line that included everything from lip glosses to body lotions. Her second beauty project is BeautyMint, in collaboration with skincare expert Nerida Joy.
Kat Von D
In collaboration with Sephora, tattoo artist Kat Von D created one of the best celebrity makeup lines. Bold colors for lips and eyes played a big part in the collection’s success, but Kat Von D’s also poured her tattoo experience into creating waterproof concealers and liners that can conceal any blemishes or other imperfections on the skin.
Queen Latifah
Created in collaboration with Covergirl, the Queen Collection includes great products for women of color, from liquid foundations to lipstick in many gorgeous shades. The fan favorites from Queen Latifah’s makeup line include Lash Fanatic Mascara and Vivid Impact Eyeliner. If you’re looking for celebrity makeup for medium to dark skin tones, it’s one of the best options available.
Salma Hayek
Nuance, sold at CVS, is one of the best celebrity makeup lines, and Salma Hayek played a big part in developing the paraben-free beauty and makeup products. The actress found inspiration in her own grandmother, who used to make her own natural cosmetics. Nuance includes everything from makeup for eyes, lips and nails to skincare and haircare products.
Kardashian Beauty
Kourtney, Khloé and Kim Kardashian had to lose the Khroma branding on their makeup and beauty line, but Kardashian Beauty sounds even better. From “Lash Dash Faux Lashes” and lip crayons to the “Kardazzle Face Palette”, the Kardashian makeup collection hit stores like Sears and CVS, but also took Europe by storm.
Victoria Beckham
After plenty of successful fragrances under the DvB logo, Victoria Beckham created a cosmetic line based solely on her own name. The V-Sculpt makeup line debuted in Japan in 2020, and never arrived in other markets. While most celebrity makeup lines focus on affordable prices, Beckham’s foray into the world of beauty was sold in high-end department stores.
Heidi Klum
The limited edition Heidi Klum Very Sexy Makeup Collection was launched in 2020. The collaboration between the “Project Runway” host and Victoria’s Secret makeup artist Linda Hay resulted in one of the best celebrity makeup lines. Focusing on eyes and lips, the collection was discontinued when Heidi Klum decided to focus more on her fashion businesses.
