Sofia Vergara to Launch ‘Sofia’ Fragrance
Sofia Vergara is preparing to launch her first fragrance, Sofia. The ‘Modern Family’ actress will be unveiling her new scent on April 24 at HSN. The new perfume, which is described as an oriental floral scent, was done in collaboration with fragrance house Parlux Ltd. and packaging specialist Maesa. The star was adamant about having a decisive role in the development of the project, according to WWD.com. “I usually don’t like getting into things where I don’t have a say. I just don’t want to give them my name and say, ‘Do whatever you want.’ I am trying to create my brand,” she stated.
To really put a personal spin on the new Sofia by Sofia Vergara perfume, she decided to take inspiration from her culture and even include flowers from her own country in the new scent: “I have orchids and roses because those are my favorite flowers, and they’re Colombian. I wanted to bring a little bit of who I am, my ethnicity, where I’m from, and I thought it was very cool to be able to get flowers from Colombia actually into the perfume”, the 41 year old star explained.
The new Sofia by Sofia Vergara perfume by International Flavors & Fragrances perfumer Bruno Jovanovic opens up with notes of blackberry, sparkling cassis buds and plum which are then blended with middle notes of purple violet, Colombian Rose and Colombian Orchid. Base notes of earthy woods, vanilla and sandalwood, finish off the new scent.
The bottle of the new 2020 fragrance is also inspired by the actress’ preferences. In fact, it mimics the shape of an emerald, after one of her favorite rings. She even intended to make the bottle green, however, she ultimately decided to try something a little more subtle. The scent will be found exclusively in the US at HSN until July, and will come in two versions: a 50 ml bottle retailing for $48 and an 100 ml version, which will retail for $55. A 200-ml. Body Shimmer will also be available for $30. After July, the new ‘Sofia’ perfume will also become available at U.S. department stores. The ad campaign photographed by Carter Smith for the new scent featuring the star will be released in fall.
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Photos: Getty Images, WWD